"Empowering Lives, One Healthier Step at a Time"

Founded in 2012, the Sierra Leone Social Marketing and Development Agency (SLaDA) is a national social marketing entity dedicated to behavioral change communication in the health sector. Accredited by the Ministry of Health and Sanitation and the West African Health Organization, SLaDA enhances government efforts in sexual reproductive health and family planning. Our focus is on empowering vulnerable women and youth in rural and urban communities to understand and act on their reproductive and sexual health rights.

Vision:

To make Sierra Leone a better place by improving the health of the less privileged through social marketing and demand creation of health commodities.

Mission:

To measurably improve the health of poor and vulnerable people, especially women and girls, in Sierra Leone. We achieve this through social marketing, health communications, and the promotion of reproductive health commodities and services.